Meet Immi - Immigration AI Assistant

About

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Meet Immi is an AI-driven assistant that simplifies the UK immigration process; turning a typically overwhelming experience into a guided, step-by-step journey. The team needed a landing page that could quickly build trust, explain the product’s value, and encourage users to start exploring their eligibility.

I joined the project to bring structure, clarity, and a polished look to the brand’s first public-facing touchpoint.

Challenge

Immigration is a sensitive topic; users need confidence and clarity from the first scroll. The challenge was to communicate complex information in a simple, welcoming way, while setting up the team with tools they could continue using after launch.

We also needed to make sure the experience translated beautifully across devices, especially mobile, where most users would land.

Result

I worked closely with stakeholders in strategic planning sessions and contributed ideas and structures directly in Miro. From there, I designed a clean, modern landing page focused on clarity, storytelling, and conversion.

To ensure longevity and self-sufficiency, I built the site in Framer, making it fully responsive and easy to update. I also trained the team on how to use Framer so they could handle future edits with confidence.

The landing page gave Meet Immi a strong, credible digital presence. It clearly communicates the product’s value, builds user trust, and works smoothly across all screen sizes. More than a design deliverable, the project empowered the internal team with tools and knowledge for future growth.